Harvey Nichols


 OCT. 2018

The solecleanse setup at Harvey Nichols, Mall of the Emirates, for the second time around. In 2017, we had the pleasure of working with the Harvey Nichols to introduce Dubai to the region’s first sneaker-cleaning pop-up.

Thanks to it’s success and the buzz it created, we joined Harvey Nichols for a second pop-up in October 2018, to be part of their “Step into the Season” launch.

We stationed in their space for two weeks, and offered both:

  • On-foot complementary sneaker cleans.
  • A locker system whereby customers can drop-off their dirty sneakers, we give them a full clean, and return them back to the lockers for pick-up.

This partnership proved that high-end sneakers by brands such Off-Whites, Chanel, Gucci, Balenciaga and Louis Vuitton require care and cleansing.

We love taking part in such collaborations, mainly to raise awareness of the importance of keeping your sneakers clean and protected.